Vydeo Presenters Content marketing isn’t just about writing, it’s about consistent content creation: case studies, white papers, presentations, infographics, videos, podcasts, webinars, eBooks… the list goes on.
Creating one of these that stands out from the fast-flowing river is what’s hard.
How do you make a webinar that doesn’t send people to sleep?
- Host it over coffee with your guest, and (if you know your subject matter), don’t script it at all. Don’t even edit it. This creates an honest interaction with your viewer.
- Answer questions live and prompt people to ask whatever they want.
- Keep doing it even if the first 15 times suck. Webinars take more time to catch on than other pieces of content but provide a high ROI and the greatest influence on your reputation if they do.
How do you make a podcast that people will actually want to listen to?
- Have a running theme of podcast Fridays where you also provide a recipe for your favorite mixed drink.
- Create a persona you argue against. For example, if you’re a fan of Facebook Ads, create a persona (or bring in a friend) who champions AdWords.
- Bring in a teenage kid to talk about social media and how they relate to it. Make it a bi-weekly or monthly conversation.
How do you make an infographic without a full-time graphic designer and an original report?
- Use Google Presentations or Canva and free photo-editing software like GIMP.
- “Borrow” ideas from your competitors, but put your own flavor on them.
- Compile stats from case studies, reports, and other infographics. Copy graphs into your own colors (and remember to source!).
- Create a SlideShare presentation instead (with PowerPoint if you absolutely must, though Google’s presentation tool is better).
How do you make a YouTube video that gets more than 41 hits?
- Choose a topic that hasn’t been done a thousand times. Consider the content ideas I’ve given above (controversial, opposing views, characters, etc).
- Put time and energy into it. Spend time on the script and speak with more excitement and slower than you think you should.
- Buy or make a green-screen (they’re crazy cheap).
- Include transitions and edit the intro and outro (Premier Pro should come with your Adobe subscription).
- Fashion a prompter so you’re not umming and ahhing constantly.
Conclusion
This has effectively exhausted my creativity for the day. I hope you can take one of these suggestions and work with it. I hope one of them inspires you to use your own creativity and find your own stomping, clapping, pants-off combination that helps your helicopter seek you out amongst the crowd.
Vydeo Presenters Review a page from my own book, I’m going to be entirely honest with you, reader. I am still looking for my own “thing” that makes me as a content creator memorable. Excellent writing will only take you so far. I need Stelzner’s casual ability to podcast like a boss, Mari’s omnipresent sunny disposition, Godin’s content prolificacy (and baldness), Kawasaki’s inexplicable ability to make mediocre content go viral and Pulizzi’s… I dunno, vision for starting this whole content marketing shindig in the first place?
I’m open to suggestions — let me hear them in the comments below.
Looking for more inspiration on content creation that helps you stand apart from your competitors? Read CMI’s Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.
